☕ The Coffee Origin No One Talks About — But Your Customers Will Taste the Difference

Ask a barista where their beans come from, and you’ll hear the usual suspects:
🌍 Ethiopia. Colombia. Brazil.

But one origin is quietly making a comeback — with cupping scores over 83+, rich chocolate notes, and centuries of roasting tradition.

🇹🇷 Turkey.

Not the spice rack. Not the cezve-style brew.
We’re talking specialty-grade Arabica grown in volcanic soil from the Aegean to the southeast coast.
Low intervention. Micro-farmed. Wildly underexplored.

Here’s why it matters:
📉 While global green coffee prices rose 17% in 2024, Turkish regions remained stable.
📈 Gen Z drinkers rank origin storytelling & transparency as more important than brand labels (World Coffee Portal, 2024).
🛠️ Turkish beans are versatile — espresso, filter, cold brew — with a naturally sweet, spiced profile.

At Inertum, we’re rebuilding this forgotten route — direct from local Turkish farms to the UAE and BRICS countries.
No middlemen. No inflated markups. Just bold origin, precision logistics, and coffee that makes people ask where it’s from.

💡 Want to serve something no one else has?
Follow us. This origin is just heating up.